JACK A CAR, JACK UP YOUR LIFE
IS A CARJACKING PREVENTION CAMPAIGN CREATED BY TEENS, FOR TEENS.
Last summer Ignite Change facilitated a youth engagement class for UniteMKE during a summer youth development program designed to inspire, empower and equip youth to tell stories that promote health. Over 2 dozen teenagers who participated in the class were asked, “What issue in Milwaukee impacts you the most?” The teens were unanimous and clear in their answer. Carjacking. Two months later Running Rebels teenagers from the “Be the Change” program funded by the City of Milwaukee Office of Violence Prevention, echoed the sentiment. After over 200 hours of donated agency time, the “Jack a Car, Jack Up Your Life,” a teen inspired and teen led carjacking prevention campaign was born. These teens inspired Ignite Change, because they refuse to be powerless over the issue that plagues them. They’ve rolled up there selves and are doing something about it. They want their peers to feel what it’s like to experience a carjacking. They want a roadside memorial. They want a wake-up call. Most of all they want this madness to stop.
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Running Rebels Teens: "We thought about all the issues surrounding us. Violence, joblessness and bullying. One issue kept coming up as the one that's most on our minds. Carjacking. So we set out to spread the word.
Running Rebels teenagers and the City of Milwuakee Office of Violence Prevention helped to make this happen. "Now we have a full campaign with 2 PSAs, a 2-day media event and roadside memorial, and a teen social media sharing contest." |
BACKGROUND (UniteMKE teenager): "When we hung out at UniteMKE last summer, we spent time outdoors in our neighborhood. We went on walks and gathered data about the health of our city. We learned that health is not just about seeing a doctor and going to the emergency room--it's deeper than that. Health is about safety and jobs. Health is about preventing violence. And we wanted to do our part."
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